Own the layer
above the calendar.
Meridian is the scheduling agent that sits above every calendar and every booking tool. Our wedge is the negotiation itself — the multi-turn back-and-forth that Calendly, MS Bookings, and Cal.com all punt to email. Our long-term asset is the availability graph — a proprietary dataset of when people actually meet, learned from every meeting we touch.
Traction trajectory
ARR (projected, $K) vs. months from public launch
Unit economics (blended, Year 3)
~$14 blended ARPU
Starter dominates the first two quarters; mix shifts to Pro + Team as organic spread lands via the add-in + Slack bot.
~80% gross margin
LLM inference deflates from ~15% of cost at launch to ~5% by Y3. Calendly's cost base doesn’t do that.
<$50 CAC on Pro
Email signature virality + Gmail/Outlook add-in distribution. No SEM in Year 1.
4x+ LTV/CAC steady state
Preference + agent memory drive retention above SaaS median. Protocol adoption compounds.
Defensibility ladder
- 01
Data (scale effects)
Availability + relationship graphs. Better with every meeting we touch, including ones hosted by incumbents.
- 02
Network (ASP)
Open agent-to-agent protocol. Published + governed internally for 12–18 months, donated to CalConnect once adoption exists.
- 03
Switching costs
Preference model that follows a user across jobs; deep CRM / ATS integrations; agent memory per counterparty.
- 04
Counter-positioning
Calendly can’t ship an open protocol without commoditizing its own booking pages. Microsoft can’t ship a cross-tenant layer without conceding the boundary. We can.
Risks & mitigations
- Incumbent AI features
Expected within 6–12 months of our public launch. Our response is the protocol and the graph, not feature parity. Accelerate; do not match.
- Platform risk (Google / Microsoft)
Diversify early across both + CalDAV; stay high-value enough that the platforms prefer partner to clone (Grammarly + Docs template).
- LLM reliability for calendar writes
Deterministic guardrails on every calendar write; confirm-before-send policy on first N meetings with a new counterparty; every write is reversible in 24h.
- Privacy framing
Availability graph is opt-in, aggregated, k-anonymized. No raw data ever sold.
Ask
$2.5M seed at a $12M post, 21% round. Use of funds: hire 5 (3 eng, 1 DR, 1 GTM), ship Gmail Marketplace listing + M365 Outlook add-in, publish ASP v1.0 with 3 implementers committed. Next round 15–18 months out at $10M+ ARR.